Kai Wellness

Kai is an AI-powered wellness coach that combines artificial intelligence with human guidance to help users manage anxiety and stress. During my time there, the company focused on the corporate market, offering the platform to employers as a benefit to improve workforce well-being and productivity.

I worked on both marketing and product initiatives to support this B2B strategy. I designed investor pitch decks and digital campaigns, while also developing the initial dashboard to demonstrate the platform's value and ease of use.

Role

Marketing design

Product design

Challenge

Shifting the perception of employee wellness from a "nice-to-have" perk to a strategic business priority that drives tangible results for companies